ninety nine labs

a crypto-native holdco designing social infrastructure to connect people in unexpected ways

drops

• capture the bag is a memetic game where players compete to capture and hold a digital pot of SOL
• ctrl+enter is a browser-native curatorial primitive for beta testing the internet
• handoff is an internet experiment testing the strength of word-of-mouth distribution mechanics and intention-driven rituals
• mixed messages is a collective emotional api for navigating the messiness of being online, alive and in between

what we believe

• the internet should be more backroom than billboard
• offline culture lost its glamor
• network virality > algorithmic virality, presence > visibility
• the most valuable communities will feel secret, and the best parties ungoogleable
• culture scales sideways, not up
• shared rituals and cultural capital are better building blocks for social graphs
• symbolic access and earned intimacy will define the next breakout consumer applications
• 1999 was a fun year